Kroger’s Super Bowl Ad Takes a Stand Against Childhood Hunger…

Kroger is using the Super Bowl to launch a new campaign, “Silence Hunger,” to bring attention to childhood hunger in the U.S. The ad supports Kroger’s Zero Hunger, Zero Waste plan and features animated characters called the Krojis to highlight a troubling reality: 1 in 5 children in the U.S. go to bed hungry.

The “Silence Hunger” ad tells the story of two brothers struggling to fall asleep. One is afraid of a monster in their room, but the real “monster” is the sound of hunger coming from his brother’s stomach. The message is clear—too many children across the country don’t know when or where they’ll get their next meal.Brynna Aylward, chief creative officer for Adam&eveDDB North America, expressed pride in working on this campaign.

It’s not often we get to create something that sheds light on real struggles people face. This ad sends a powerful and emotional message, and we hope Super Bowl viewers will take a moment to reflect and be inspired to help end childhood hunger.”Tom Duncan, Kroger’s vice president of marketing, strength the company’s commitment to hunger relief.

Every day, our associates donate fresh food to local communities. These contributions, along with charitable giving, support food banks that help families in need.

By addressing childhood hunger during such a major event, we’re encouraging our customers to join us in ensuring no child goes to bed hungry.The ad will air in select regions, including queen city—where Kroger is headquartered—along with Arizona, Georgia, Texas, and Washington.Kroger hopes this campaign will inspire viewers to take action in the fight against food insecurity.

Since launching its Zero Hunger, Zero Waste plan in 2017, the company has provided over 3.4 billion meals and donated $1.5 billion to hunger relief efforts, including nearly 700 million pounds of fresh food from its stores.

Main focus areas include:

1.Food Donations:
Kroger donates millions of pounds of surplus food to food banks and other hunger relief organizations each year.

2.Financial Support:
The company provides significant financial support to organizations working to combat hunger, including Feeding America.

3.Community Partnerships:
Kroger collaborates with local organizations and community leaders to develop and implement effective hunger relief programs.

4.Customer Engagement:
Kroger encourages customers to participate in hunger relief efforts by rounding up their purchases to the nearest dollar, donating non-perishable food items, and advance their time.

A Strong Message of Hope

Kroger’s commercial, titled “Silence Hunger,” masterfully employed a poignant narrative to convey the stark reality of food insecurity in America. The ad follows two young brothers at night. One brother, plagued by hunger, experiences his empty stomach rumbling, mistaking it for a monstrous presence lurking in the darkness.

This simple yet powerful personification effectively highlight the invisible yet pervasive impact of hunger on children’s lives.The commercial then shifts focus to Kroger’s commitment to combatting this issue.

It highlights the company’s “Zero Hunger | Zero Waste” initiative, a comprehensive program aimed at addressing food insecurity and reducing food waste. Kroger’s efforts include donating millions of meals to communities in need, providing financial support to hunger relief organizations, and implementing sustainable practices to minimize food waste within its operations.

Conclusion:-
Kroger’s Super Bowl ad serves as a powerful reminder of the ongoing fight against childhood hunger and the importance of collective action. By using its platform to raise awareness, Kroger not only reinforces its commitment to food insecurity but also inspires viewers to get involved. Whether through donations, volunteering, or supporting hunger-relief initiatives, everyone has a role to play in making a difference. With this bold message, Kroger turns its Super Bowl spotlight into a call for change—one that has the potential to impact countless lives.